Week 9 EOC: The Narrative

We searched high and low for some of the world's purest water to create a even purer new way of experiencing vodka. We collect spring water from a spring that runs through a 4,000 year old lava field. This is key in our vodka production because the lava rocks can filter the water. The vodka is extremely clear and practically shines through the glass bottle. It is going to give a sense of satisfaction. It is a small batch vodka that was handcrafted in Hawaii and is sold to small supportive businesses. With the flavors of pineapple and even a delightful volcanic fusion this vodka is surely to light a fire inside.

Week 8 EOC: Creative Content

For my creative content I am going to be doing a photoshop bulletin board of the vodka. It is going to create a eloquent sense of satisfaction. The bulletin will be placed on a freeway. The bulletin board is going to have one side being this cool, refreshing breath of air that you would typically find in Hawaii and the other side is going to be this more steamy volcano vibe. But for the most part the  most the poster is going to be sophisticated and mature because that is the type of audience I am going for. I want the website to portray the fact that it definitely will provide a sense of being on vacation even if you're working in New York and run a million dollar company. The poster is suppose to make you feel different as opposed to going on another vodka bulletin board. I might even add a photoshop of advertisement in stores  or a bulletin board done in a very modern manner that talks about getting a vacation experience with this vodka.  All of the creative content will be shown.

Implementation Evaluation Control

When it comes to alcohol or even more specific vodka we realize that we are not going to attract absolutely everyone. It is something that we hope to reach out to people who already do drink alcohol. To find the best marketing strategy and mix, the company engages in marketing analysis, planning,implementation, and control.(49) We feel the best way to engage with our clients is to give them an experience worth remembering, It may just be vodka, but it is something that can be enjoyed at parties, clubs, and even frat houses. The market consists of many types of customers, products, and needs. The marketer has to determine which segments offer the best opportunities. (50) We only would want the craft the finest of products and not settle for anything less.

Distribution

We anticipate selling at Trader Joes mostly because it is an organic well-driven store. We found this store to go for what we stand for which is energy efficient and “going green” because we do use geo-thermal energy from volcanoes it just seemed like it made more sense. Activities such as consumer research, product development, communication, distribution, pricing, and service are core marketing activities.(8) Consumers should feel like they are getting the best value for something that isn’t even expensive, it should expand the way they think about our products and realize we’re investing in more than just vodka.  The idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.(10) Trader Joes is just the beginning, we hope to sell to other organic like grocery stores and from there sell to more bigger corporate stores. And to build big partners that will help us sell across the world. The distributing is a crucial and important part of this and a huge risk. Therefore, management should focus on improving production and distribution efficiency. (9)

Price

The price of the Lava Vodka would be $34.99. It is marked at this reasonable price because we want it to captivate people and think this is such a good price for vodka. In turn, that will also show our clients that they are getting a quality product and all the while it may be low in cost it is definitely worth it seeing as it is filtered four time through rocks and lava. The water we used inside is indeed the freshest, purest spring water in the water. It is also powered by geo-thermal energy from volcanoes. 

In some cases, the company may find it desirable to initiate either a price cut or a price increase. In both cases, it must anticipate possible buyer and competitor reactions.(298) We didn’t want it to be too overpriced or too low in price. So we found that nice medium of $35. So we tried to settle down and ensure that our clients were going to receive a quality experience for reasonably priced vodka.

Another factor leading to price increases is over demand: When a company cannot supply all that its customers need, it may raise its prices, ration products to customers, or both.(298)

Promotion

The way we would promote our company is by sponsoring a famous, well respected  Youtuber. We wouldn’t so much encourage on going on sale ever unless one of the stores we sell in offer that. But when it comes onto our online store, there will never be an actual sale.

Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement. (432) We don’t believe in sales because we believe it is already reasonably priced so for us to make it go on sale would be almost questioning our product. And we definitely do not want those thoughts to occur in our clients mind. They must decide on the size of the incentive. A certain minimum incentive is necessary if the promotion is to succeed; a larger incentive will produce more sales response. (436)

Product

Our vodka is imported from Hawaii and is given the satisfying flavor of a lifetime. It is unforgettable and almost like a beach getaway. This vodka is going to package in a glass stained matte bottle with a navy cap. It is definitely going to look more expensive than it is. It is going to be something that will be kept solely for decoration. Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction. (6) The bottle is going to have images of what the bottle provides which is the face that is made with the finest spring water as well geo-thermal energy and such. It attracts a more green earth. If you have to drink at least you’re drinking to provide a more greener earth and efficient way of contributing. If the marketer understands consumer needs; develops products that provide superior customer value; and prices, distributes, and promotes them effectively, these products will sell easily.(5)

Target Marketing Strategy

For our main demographic should range between 25-35.  For men and women because there is different types of flavor everyone who enjoys alcohol. First off there are tons and tons of other vodkas out there so it is crucial that we can overcome being authentic and a providing new experience all around. From understanding customer needs, to designing customer-driven marketing strategies and integrated marketing programs, to building customer relationships and capturing value for the firm. (2) We would like to attract every single person in the world, but fact of the matter is that that’s impossible. So we like to instead go for a smaller demographic and that is being able to attract the people like to have a good time with something as simple as vodka. The major trends and forces affecting marketing in this age of customer relationships. Understanding these basic concepts, and forming your own ideas about what they really mean to you, will give you a solid foundation for all that follows. (2) Marketing is more that about making money, it’s about building relationships and strong bonds with the consumers. Even though it might just be vodka it is something that people feel passionate about owning a bottle. Many people think of marketing only as selling and advertising. And no wonder—every day we are bombarded with TV commercials, direct-mail offers, sales calls, and e-mail pitches. However, selling and advertising are only the tip of the marketing iceberg. (5)

Situation or SWOT Analysis

As a company there's going to of course be strengths and weakness in the tracks. The strengths are going to be taking pride in what we stand for as a company and that is being able to bring satifaction all around and tie that in we a greener earth. The main section of the plan presents a detailedSWOT analysis of the current marketing situation as well as potential threats and opportunities. (55) Like any company we are also going to have weaknesses such as no body buys the product. Or even worse we have competitors who can blow us out of the water, but it is going to be something that will be overcomed. But we are going to offer something more authentic that can not be easily replaced or overlooked.  Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a swot analysis, by which it evaluates the company’s overall strength. (55)

Objectives

We don’t want to derive our consumers from anything that isn’t worth having. We only want to bring happiness and a chance to escape onto a nice paradise where they can just get away or to be able to take a volcanic escape by one sip. This mission is then turned into detailed supporting objectives that guide the whole company. (39) We offer one of the purest sources of water and the steam is embedded in every sip with a crisp finish. We want to offer a different way of experiencing vodka and it flavor and just to mostly provide a satisfying way of a new drinking experience. The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them. (40)

Mission Statement

Lava Vodka doesn’t want to be like any other brands. We want to be diverse and reach everyone that we can. We want you to take a sip of this vodka and feel in eruption inside as if there were a real 

A statement of the organization’s purpose—what it wants to accomplish in the larger environment. (39) The sip of this vodka is going to be one to remember because it is so refine and strong. It will leave a good kick and set high hopes. We hope to bring a strong bond with our consumers and hope to be brought up at dinner parties. But mission statements should be market oriented and defined in terms of satisfying basic customer needs. (39) It's about growing and setting achievable goals. We want to provide great customer satisfaction and keep growing as a family. It is something to feel really satisfied knowing that we accomplished a greener earth one sip at a time. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch

Week 7 EOC: The Pitch

My amazing vodka would be based off using volcanic water in Hawaii. The target is mostly going to be for a more mature audience that have like luxury and can afford it. It is going to have a refined taste with added crystals and will go down smooth. The packaging is going to be a skinny glass bottle with a cap made of gold so this bottle can easily cost up to $60. It is going to be called "Lava Vodka" or "Lava" when poured over ice it has an refreshing taste and then while served as is it's steamy.  For something that is based off in Hawaii I feel like the word definitely would own up to par.

We would promote this by getting a famous youtuber to talk about it. Maybe even make a funny commercial about it on YouTube to get some buzz going. And then from there make our own YouTube and Twitter, mostly spreading the word on social media. This product would be made in Hawaii and only sold in Hawaii until the business becomes more stable and then from there it will grow and become a more world wide thing.

Week 5 EOC: Social Networks and Job Hunting

Technology is a huge part of our lives and everyday we use it more and more. It gets more and more advanced and we continue to look forward to the new, latest and greatest device. But now what seems to be more effective way to get your application through to your future employer is to simply put an application in through online. Nowadays there's even huge companies such as Monster and LinkedIn that are a fast track and taking over the old fashioned going to the location and applying in person. So these job interviews are being taken digitally and it's impressive how now the applications are being received.

These job recruits are trying to such as Monster are trying to utilize Facebook and it is a brilliant marketing strategy. It is crucial for these companies to use Facebook because it is an easy way to make more money. Facebook even will know what sites the user goes on and will see if the user has been using Monster or any job ads and from there it will place ads for jobs. 

EOC 4: Cult of Apple

The app I came up with is something to keep track of anything makeup relatable. It's something that can be used to keep images and texts, almost like a digital journal. But this will be able to add products on lists like "do not buy again" "repurchase" "loves" etc. And the way the app will be designed is a pretty vanity mirror with little products actually on the vanity mirror and you can tap on and you can be able to add your own little description of the product and rate it. I would name it something like, "my makeup vanity" or "my makeup station." And the use is able to put all these little makeups on the table and can move it around and can even put it in little drawers. The makeup vanity can be as neat or as messy as one wants. But there would be a limit of how many things you can keep. These app would be free, but it would have ads and of course in store purchases. Some of the in store purchases can be something to boost up the number of makeups you can hold on a table. The app would most likely come with the basic mascara bottle drawing but the use would be able to tap on it and they can add current or favorite mascara, so they can name it after Dior or Too Faced Mascara. 

It's just a cute little app that lets you play with makeup virtually and being able to decorate your own makeup station the way you want if you could. It’s something that would be available for free in the iTunes app store and Google Play store. The market would be more for the beauty addicts and people who love cutesy little things. 

Week 3 EOC: My Demographics

I am millennial because I was born in 1993. I completely believe I fit into this category. The characteristics are actually based on that we are self indulged, lazy, tech savvy, multi-taskers, and connected. We are standing in line right now for the iPhone 7! It is crazy how true this is about us. Guess it comes with the territory because these things are very much true. I never even knew that these generations had characteristics so I found it quite interesting. And at first I didn't believe it, I assumed it was something that is like zodiac signs.

Millennials also want instant gratification, balance, flexibility, career advancement and a transparent set of mind. I can easily say this is me to a tee. When I first was reading about it I thought I was reading a biography, but it was actually just description of the characteristics of people who are born in the millennials.

Every generation and is different and brings something new to the table. So with that being said millennials aren't that bad at all! This is all useful to implement all these characteristics into the workforce. But all in all we want the next best thing and we are hard core social network fans. We find one thing relevant and the next minute it's old news. It also turns out we are not as subtle as we like to be meaning we are not going to tip toe around the point. I really found this article precise especially with a title like "me me me generation" I never have read anything so accurate!


Cite:
http://time.com/247/millennials-the-me-me-me-generation/

Week 3 EOC: Making Money for Good

The World Wild Life organization is a non profit organization. I decided to choose them because I have an everlasting love for animals. I believe that animals are like humans and I take them very seriously. They are not able to defend themselves easily as humans can and I think they should have the same rights. I actually hold this charity near and dear to my heart because it is something that I believe in.  I just sympathize more towards animals for some reason or other.

The purpose of the World Wild Life charity is to of course support the animals. They support the animals by funding to protect wild life needs. This is one of the world's leading conservation organization. They work globally to provide for the needs of these animals. One of their top partners is Coca Cola. 

Another thing they do is actually provide fresh water for the people and animals! They do their best by trying to bring solar panels into the mix, this also includes reducing emissions. They also want to ensure that they can spread the word of climate change. This charity is really mostly about give back to the animals and then also some to humans. 

“People look to WWF and its leadership to bring imagination and perseverance to the important work of conservation, and to build bridges between government, civil society and business in devising solutions at the scale of the challenges we face. The world demands no less of us."
Carter Roberts
President & CEO
Cite: http://www.worldwildlife.org/about/leadershiphttp://www.worldwildlife.org/about

Week 2 EOC: Boston Consulting Group - Video Games

In the BCG Growth share matrix, Xbox console is in the cash cow. Nintendo Wii is in dog. Mobile is in the star. And the question mark has the video games such as ones played on a tv screen using Apple Tv.

Gamers actually have a struggle deciding which console to go for. Whether it be Microsoft or Sony or even Nintendo. All these companies have their ups and downs. But as most the struggle for me was actually choosing between Playstation or Xbox. According to CNET "this is an actual real issue for gamers. What people care about mostly is the experience." http://www.cnet.com/news/is-the-video-game-industry-recession-proof/ Now while the games and consoles are exclusive it is important to view all the options.

"And while Baker suggested that Nintendo and Microsoft may be able to continue moving the Wii and the Xbox, respectively due to those consoles' low prices ($249 for the Wii and $199 for the lowest''-
http://www.cnet.com/news/xbox-one-vs-ps4-how-to-choose-the-best-game-console-for-you/priced Xbox), he said Sony might have a harder time. Trying to find a perfect accommodate for something that you want to use on a day to day basis. So naturally of course gamers are going to have a hard time picking a console, it's like buying a house or a car. This is something we do not take lightly. All the while of course these companies are still making money it doesn't mean they'll never be in a recession.

Price cuts also play a factor in this. The price cuts have a lot to do with this because they can make or break a company.  Also according to Economist, "There was a drop in the video game recession in 2009 and that took a big hit." http://www.economist.com/node/15773828 It also is something that depends widely on the country. America did the worst followed up by Europe and then Japan. There's many things can change the market around. All these factors eventually lead to one thing and that is success. 

Cite:

 http://www.cnet.com/news/xbox-one-vs-ps4-how-to-choose-the-best-game-console-for-you/

http://www.cnet.com/news/is-the-video-game-industry-recession-proof/

http://www.economist.com/node/15773828

Week 1 EOC: My Voice

I'm a full time student and a full time employee. I'm also an avid Starbucks drinker. I started out wanting to be a pharmacist until I realized I would rather draw on the prescription bottles rather than fill them. I enjoy drawing on my spare time. I always doodle things that inspire me and I use that as motivation. I am all about investing myself into something that makes me happy. I invest myself completely in my work and do the hardest I can to ensure that it is close to perfect. I have a huge passion in my work and I dedicate hard work to it because it is something that makes me truly happy. I have been designing since I was 5 years old! Yes! I count finger painting as designing! There is nothing like listening to music and drawing my life away. It keeps me sane and I find it to be very therapeutic. Any creative makes me feel at ease. I appreciate anything with an artistic touch because without art there would be nothing! I love when people put their thoughts and creativity into something. Nothing makes me more happy than seeing someone be passionate about something that they absolutely love. And I believe I love seeing it in others is because I love being able to be the same way. I really anticipate the future and I look forward to creating wonderful things. 

Week 1 EOC: Great Customer Service

At the time I was comparing prices from every stores for the perfect Keurig Coffee Maker, so I finally just decided to give in and go to Walmart. I searched and searched all around the store until I found the aisle with the coffee machines and I decided to go with one of the elite models which I also ended up getting priced matched. So when I got home I was so excited to try out my new coffee machine! Of course, when I opened it up it ended up being a rock wrapped in bubblewrap! I was terrified to go back to Walmart and having them think it was a joke. I finally built up the courage and went to their customer service and explained to them that I thought I had purchased a wonderful coffee maker which was actually just a rock. And I was so concerned and I waited for the employee to say something, but I think she was in shock because she blankly stared at me and didn't what to say. So the employee ended up calling the manager and they said that someone probably returned this product, but they didn't end up checking it. And they were more than happy to let me exchange it for the actual coffee machine. And they even went to go get it for me and I of course had to open it in front of them to make sure that it was in fact the coffee machine this time.

"Marketing occurs when people decide to satisfy needs and wants through exchange relationships."(Marketing:An Introduction) Walmart has really good customer service for the most part, but I really felt like they went above and beyond on this case. And they gave me absolutely no trouble or grief which I really appreciated and will most likely shop there again.