When it comes to alcohol or even more specific vodka we realize that we are not going to attract absolutely everyone. It is something that we hope to reach out to people who already do drink alcohol. To find the best marketing strategy and mix, the company engages in marketing analysis, planning,implementation, and control.(49) We feel the best way to engage with our clients is to give them an experience worth remembering, It may just be vodka, but it is something that can be enjoyed at parties, clubs, and even frat houses. The market consists of many types of customers, products, and needs. The marketer has to determine which segments offer the best opportunities. (50) We only would want the craft the finest of products and not settle for anything less.
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