Distribution

We anticipate selling at Trader Joes mostly because it is an organic well-driven store. We found this store to go for what we stand for which is energy efficient and “going green” because we do use geo-thermal energy from volcanoes it just seemed like it made more sense. Activities such as consumer research, product development, communication, distribution, pricing, and service are core marketing activities.(8) Consumers should feel like they are getting the best value for something that isn’t even expensive, it should expand the way they think about our products and realize we’re investing in more than just vodka.  The idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.(10) Trader Joes is just the beginning, we hope to sell to other organic like grocery stores and from there sell to more bigger corporate stores. And to build big partners that will help us sell across the world. The distributing is a crucial and important part of this and a huge risk. Therefore, management should focus on improving production and distribution efficiency. (9)