Lava Vodka doesn’t want to be like any other brands. We want to be diverse and reach everyone that we can. We want you to take a sip of this vodka and feel in eruption inside as if there were a real
A statement of the organization’s purpose—what it wants to accomplish in the larger environment. (39) The sip of this vodka is going to be one to remember because it is so refine and strong. It will leave a good kick and set high hopes. We hope to bring a strong bond with our consumers and hope to be brought up at dinner parties. But mission statements should be market oriented and defined in terms of satisfying basic customer needs. (39) It's about growing and setting achievable goals. We want to provide great customer satisfaction and keep growing as a family. It is something to feel really satisfied knowing that we accomplished a greener earth one sip at a time. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch
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