Target Marketing Strategy

For our main demographic should range between 25-35.  For men and women because there is different types of flavor everyone who enjoys alcohol. First off there are tons and tons of other vodkas out there so it is crucial that we can overcome being authentic and a providing new experience all around. From understanding customer needs, to designing customer-driven marketing strategies and integrated marketing programs, to building customer relationships and capturing value for the firm. (2) We would like to attract every single person in the world, but fact of the matter is that that’s impossible. So we like to instead go for a smaller demographic and that is being able to attract the people like to have a good time with something as simple as vodka. The major trends and forces affecting marketing in this age of customer relationships. Understanding these basic concepts, and forming your own ideas about what they really mean to you, will give you a solid foundation for all that follows. (2) Marketing is more that about making money, it’s about building relationships and strong bonds with the consumers. Even though it might just be vodka it is something that people feel passionate about owning a bottle. Many people think of marketing only as selling and advertising. And no wonder—every day we are bombarded with TV commercials, direct-mail offers, sales calls, and e-mail pitches. However, selling and advertising are only the tip of the marketing iceberg. (5)