Price

The price of the Lava Vodka would be $34.99. It is marked at this reasonable price because we want it to captivate people and think this is such a good price for vodka. In turn, that will also show our clients that they are getting a quality product and all the while it may be low in cost it is definitely worth it seeing as it is filtered four time through rocks and lava. The water we used inside is indeed the freshest, purest spring water in the water. It is also powered by geo-thermal energy from volcanoes. 

In some cases, the company may find it desirable to initiate either a price cut or a price increase. In both cases, it must anticipate possible buyer and competitor reactions.(298) We didn’t want it to be too overpriced or too low in price. So we found that nice medium of $35. So we tried to settle down and ensure that our clients were going to receive a quality experience for reasonably priced vodka.

Another factor leading to price increases is over demand: When a company cannot supply all that its customers need, it may raise its prices, ration products to customers, or both.(298)