Week 2 EOC: Boston Consulting Group - Video Games

In the BCG Growth share matrix, Xbox console is in the cash cow. Nintendo Wii is in dog. Mobile is in the star. And the question mark has the video games such as ones played on a tv screen using Apple Tv.

Gamers actually have a struggle deciding which console to go for. Whether it be Microsoft or Sony or even Nintendo. All these companies have their ups and downs. But as most the struggle for me was actually choosing between Playstation or Xbox. According to CNET "this is an actual real issue for gamers. What people care about mostly is the experience." http://www.cnet.com/news/is-the-video-game-industry-recession-proof/ Now while the games and consoles are exclusive it is important to view all the options.

"And while Baker suggested that Nintendo and Microsoft may be able to continue moving the Wii and the Xbox, respectively due to those consoles' low prices ($249 for the Wii and $199 for the lowest''-
http://www.cnet.com/news/xbox-one-vs-ps4-how-to-choose-the-best-game-console-for-you/priced Xbox), he said Sony might have a harder time. Trying to find a perfect accommodate for something that you want to use on a day to day basis. So naturally of course gamers are going to have a hard time picking a console, it's like buying a house or a car. This is something we do not take lightly. All the while of course these companies are still making money it doesn't mean they'll never be in a recession.

Price cuts also play a factor in this. The price cuts have a lot to do with this because they can make or break a company.  Also according to Economist, "There was a drop in the video game recession in 2009 and that took a big hit." http://www.economist.com/node/15773828 It also is something that depends widely on the country. America did the worst followed up by Europe and then Japan. There's many things can change the market around. All these factors eventually lead to one thing and that is success. 

Cite:

 http://www.cnet.com/news/xbox-one-vs-ps4-how-to-choose-the-best-game-console-for-you/

http://www.cnet.com/news/is-the-video-game-industry-recession-proof/

http://www.economist.com/node/15773828