Thursday, March 3, 2016

Week 7 EOC: The Pitch

My amazing vodka would be based off using volcanic water in Hawaii. The target is mostly going to be for a more mature audience that have like luxury and can afford it. It is going to have a refined taste with added crystals and will go down smooth. The packaging is going to be a skinny glass bottle with a cap made of gold so this bottle can easily cost up to $60. It is going to be called "Lava Vodka" or "Lava" when poured over ice it has an refreshing taste and then while served as is it's steamy.  For something that is based off in Hawaii I feel like the word definitely would own up to par.

We would promote this by getting a famous youtuber to talk about it. Maybe even make a funny commercial about it on YouTube to get some buzz going. And then from there make our own YouTube and Twitter, mostly spreading the word on social media. This product would be made in Hawaii and only sold in Hawaii until the business becomes more stable and then from there it will grow and become a more world wide thing.

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